Nel mio lavoro di consulente d’immagine spesso le clienti mi chiedono di ridefinire l’immagine professionale. Quando lavoro con le libere professioniste l’aspetto del personal branding e della loro immagine digitale è correlato. Così capita spesso che da un consulenza personale si ragioni in termini di definizione della propria immagine nel web, con relativo sito […]
Tips per realizzare la tua visual identity unica #brandlab Nel post precedente ti ho parlato di come realizzo lo studio di un Brand identity. In questo post ti voglio aggiornare sugli stimoli creativi che adopero per creare un’identità visibile di marchio = visual identity Lo strumento maggiormente utilizzato da me è il moodboard ovvero un […]
VISUAL IDENTITY: #il metodo Con questo post ti svelo un pò di dietro le quinte del mio lavoro. Uno dei servizi che più mi viene richiesto dalle persone o piccoli biz, è creare un’identità personale – visual identity-allineata con l’immagine professionale: style brand La richiesta è di Creare uno stile riconoscibile, sia della persona che del brand. […]
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